Running a retail business entails a lot of strategy and the task of store managers is not always easy. They must monitor how customers perceive a retail store and construct a clean, welcoming atmosphere where customers can easily find what they need—and maybe some fun extras. It is a great way to increase sales and build repeat customers. So, if you have been struggling with the state of affairs in your store, opting for gondola displays from the house of Donracks in Chennai will always be a step in the right direction.
You may consider setting up appealing displays to make your store look inviting. Gondola shelves are a popular way to maximise storage space and product appeal. On top of that these displays are affordable, flexible, and have multiple usages. The wide range of store-bought accessories makes it easy to customise allowing you to use it as per your specific requirements.
What Are the Major Types of Gondola Displays?
Gondola shelving is a freestanding shop floor shelving unit which comes in various sizes and styles, including end bays, corner bays, and single-sided entities that you can place against walls. Ideally, you should know about the different types of gondolas to choose the right one for your store. So, here you go!
Slatwall Gondola Shelving
These units have horizontal slat panels with aluminium fittings to hold accessories. They are attractive, sturdy and brilliant in terms of improving store arrangement.
Pegboard Gondola Shelving
hese units have rows of perforated holes for metal hooks, prongs, and other fittings. These offer maximum flexibility and attractive hang-sell displays for large quantities of stock. So, if you are smart in choosing the hang-sell products, you can expect better aesthetic appeal for your store along with an increase in sales.
Grid Mesh Gondola Shelving
With wire mesh panels and clips for accessories, these lightweight, portable, and affordable, gondola shelvings are perfect for pop-up displays.
Gondola Shelving Tips for Store Efficiency
Doubtlessly, gondola shelving dominates retail shelving. But, how exactly will gondola shelving maximise store efficiency? A good Planogram, a visual merchandising tool, can help retailers display merchandise on gondola shelves with removable shelving, slots, or pegboard. Let’s take a look at some of the beneficial hacks.
Clip Strips for Lightweight Items
Clip strips can be a good idea for almost all stores. Clip strips, adhesive displays, and printed displays can help retailers promote their products. Cross-promotion often uses clip strips and thin metal or plastic strips with hooks at regular intervals. Cross-merchandising with clip strips lets retailers add and remove items without rearranging an entire shelf or aisle.
Displays With Hooks
Gondola shelvings, despite their multiple usages, don’t fit everything. However, adding hooks to shelves can improve fit. Jewellery, candy bags, and cosmetics benefit from hooks. Hooks let customers quickly browse displays by gently pushing the front and swinging back. It organises and beautifies customer displays.
Gondola Dividers for Small Products
Loading smaller items onto gondola shelves can be tricky. These items mix easily. This clutters the store and confuses customers. For smaller items, use gondola dividers. You can place these dividers anywhere to separate products. Dividers maximise shelf space.
Gondola Displays- Things to Avoid and Bear in Mind
Want to know the biggest gondola shelving rookie mistake businesses make? Many stores always need to adjust shelf height in order to enhance visibility and aesthetic appeal. The fact is that your products vary in size and customising shelf height by item size maximises space. This also makes browsing easier for customers and reduces the risk of incorrectly-stacked items. So, never shy away from making adjustments to the height of the shelvings/ displays.
Why Should Pegboard Units Be Used Optimally?
Many stores tend to avoid pegboard units. You should know that these are more versatile than slat wall systems but less load-bearing. Pegboard holes let you customise shelves. Pegs, hooks, baskets, and waterfalls can be placed anywhere and improve product presentation & store organisation. They’re best for products that can’t stand without support. So, ideally you should make prudent use of pegboard units rather than abstaining from their use.
What Is The Significance of Presentation?
Retail presentation matters a lot in the overall scheme of things. So, using vertical displays which enable creative pegboard displays is the right way forward. In particular, this is a great way to showcase a new product. These vertical displays can “pop” items you sell at clearance prices. Your store will have significant visual variety with these displays. You and your customers will appreciate this!
Why only display products on two sides of your shelving when you can on all four? Promote recently restocked seasonal items with end displays. Create themed collections with multiple products that can be used together and promote current sales and promotions. These displays can be a fun way to keep your customers’ attention.
Why Should You Befriend Gondola Fencings?
Many store owners also avoid gondola fencings- which is never the smart thing to do. Fences aren’t usually associated with gondola shelves but they solve a common problem—cluttered shelves. These fences let you group similar items for customer convenience and end up saving time for your team. That’s the time your team can use elsewhere. They also make customers’ lives easier!
How Do Gondola Displays Help In Marketing?
You can also use Gondola Shelves in window displays to boost a marketing campaign or make the store more appealing to passersby. A single-sided unit can fit against most store windows and display attractive merchandise or promotional information in perspex brochures or sign holders. Creative shop layout planners have many options with slat walls, pegboards, and grid mesh units.
The Final Words
Gondolas are a versatile and efficient way for shops to store and display various items. From the largest shelf to the smallest hanging display, gondola shelves can organise and show your inventory. If a collection gets outdated, add a splash of colour, reorganise it, or add an accessory. You can customise gondola shelving to boost store efficiency. In any case, your store can benefit a lot by opting for gondola displays by Donracks, Chennai. Give us a call today!