Wall Display Racks: A Better Storage Accessory For Retail Spaces
Retail spaces are expensive, whether you own them or take them for rent. To make maximum use of this investment, every inch of space ought to be used wisely. Inside a retail space, the walls are as important as the floor. For retail owners in Chennai and all across India looking to optimise the use of space, wall display racks should be an important part of their to-buy list. A vital storage solution for retail spaces, wall display racks are fast gaining popularity and selling as much as floor storage fixtures.
With retail stores booming all over the country, ready-made and customised wall racks are in great demand. These simple storage solutions are extremely versatile in function. Wall display racks are great for:
- Transforming small wall sections into display areas.
- Displaying items in specific categories.
- Creating a sophisticated ambience.
- Transforming odd nooks and corners into eye-catching display units.
A lot of planning goes into wall display rack installation. Often, they are placed at the end of aisle shelf walls to display smaller items. But the most preferred place for wall display racks is the store’s check out area, where they are used to display store gift cards, attractive accessories, magazines, etc.
Wall display racks are available in a wide range of materials, including glass and wood. As a leading storage rack manufacturer, Donracks offers elegant-looking wall racks in varied shapes, sizes and colours, made from high-grade metals, glass, wood and plastics.
There are more benefits to using wall racks than just effective displays. We list those benefits to help you better understand why you should choose wall racks for your stores.
Five Benefits Of Using Wall Display Racks In Retail Stores
There is so much a wall-mounted display rack can help the retailers with. It is something that many retailers fail to realise, especially when they require more space. Investing in wall racks results in more than a few benefits:
Maximises use of wall and floor space
Switching to wall racks to display goods is the most sensible way to use the available perimeter without wasting an inch of it. This benefit is a boon for retailers struggling to create an organised layout with enough space for customers to move around. Such challenges can adversely affect the sales and dent the customer’s goodwill. With just a few wall display racks, the floor space can be cleared to create an appealing and organised layout.
Offers better visibility of goods
There is a huge difference between wall and floor displays. People are more attracted to clean, sophisticated displays on walls than floor displays at lower levels. Installation of racks at convenient, accessible levels and locations facilitates easier browsing.
Wall display racks are also handy for displaying touch-and-feel type goods to increase customer’s interactions with the items. They fulfil both functional and aesthetic necessities by allowing visually compelling displays that grab the attention of customers. You can even group together related products in the same area on the rack. For example, an electrical appliance can be surrounded by its related products like batteries, headphones and charging accessories.
Engages impulse buyers
A one-time impulse buyer at a retail store can become a long-standing patron. Impulse buyers are attracted by things that seize their attention. They would rather browse through merchandise at their eye level than spend time on floor displays. A strategically-placed wall rack display has the potential to catch the attention of buyers as soon as they enter the shop. Wall rack displays near the check out counter can entice customers to buy small items such as candies, batteries, lip balm, hair accessories, nail polish, chocolates or chewing gum.
Showcases new items
When wall racks display newly launched products, shoppers can easily spot the items that interest them. When new products are repeatedly featured on the wall racks, customers will know where to look for them instead of asking for guidance. Prominently displayed seasonal varieties and gift cards are likely to attract impulse buyers. The same racks space can be used to update items without having to relocate standard items.
Enhances the store appearance
Better organisation of displayed items means less chaos and better presentations. Wall display racks add to the elegant sophistication widely preferred by customers. A high-end, clean-looking store motivates customers to become faithful patrons and recommend the store to their friends and family.
The Final Inference
With competition heating up in the retail sector, owners need to constantly think of innovative practices to stay ahead of the race and retain their hard-earned goodwill and customers. They also need to make maximum use of their invested space because it does not come cheap. Wall racks are one of the best options to make maximum use of space and upgrade the look of a retail store.
Donracks offers excellent choices in wall racks that are affordable, durable and extremely efficient. To place your customised orders, talk to us.