They say open a bakery. You’ll always be in business because every person likes sweet and savory treats. But the reality is slightly different. Opening a bakery is easy; running it successfully is tricky. Even when you utilize the best ingredients, employ the most talented chef and brainstorm the most delicious baked goods, the sales may not pick up.
There are two primary reasons for it. First, the bakery industry has fierce competition, especially with the evolution of extraordinary cake designs. Second, the resources used are highly perishable. If ingredients are not used within a set time, they go to waste and along with with it the money they cost.
So, how does a bakery increase sales? How do they attract more customers? The obvious answer is to create something unique, a product no other bakery in the area delivers. Another method is to consistently supply excellent quality products as they will keep your customers loyal leading to repeat purchases. A less apparent tactic is how you present your baked treats to the eye of the customer.
That’s the topic of discussion of this article. As display racks manufacturer, we give tips on how to use shelving in the bakery. When goods are correctly displayed on racks, they catch the eye of a customer and increase the chances of sales. Here’s how to employ display racks to their maximum potential in your bakery!
Donracks is the leading one-stop storage solutions expert with branches spanning all over India. Be it shelving racks, slotted angles, cantilever racks, fruit and vegetable racks, footwear racks, departmental store racks or home appliance racks; we have it all! All you need to do is to visit us at any of our stores.
Create A Fantastic Display Rack in Delhi
The crucial part of a bakery business is an ambient display. While creating a presentation of the treats keep two aspects in mind:
- The display rack should have all the delicious goods you have slaved over. When you show the variety, you offer to your customers, and you tempt to try items other than what they originally came to buy.
- The shelves used should present the mouth-watering goods in the best possible manner. For example, the rack should be kept in an area where it is prominently visible to all. When food is presented in the best way, it impacts sales of the bakery significantly.
To achieve these two goals, you need a reliable display racks manufacturer who delivers a solution that has sufficient space for all your goods and fabulous shelving units.
Bring In Pop Of Colour To The Display Rack
Yes, chocolate covered delicacies sell the most, but they also make for a boring display. A sure-fire to attract customers is to add a splash of color to the cake display cabinet. Fortunately, cakes, pastries, and cupcakes have immense potential. Let your creativity flow free and make them as colorful as a rainbow. Then shelve them artistically in the display unit. Vibrant items amplify impulse purchases in customers and thicken your profit margin!
Utilize Display Racks With Lighting
We’ve been display racks manufacturer for long enough to know that the best display units for bakeries are those which have lighting. The correct lights and the right amount make a huge difference in the overall sales of a bakery business because it ups the appeal of the items. A well-lit rack presents the baked goodies in a manner that makes the mouth water and the soul crave everything in sight.
If nothing else, then at least invest in display units with adequate lighting for your bakery, and within a day or two, you’ll see a visible difference in your accounts. The same treats will start selling faster than before!
Put Proper Labels On The Display Racks
Regardless of how scrumptious your baking is, if the customer doesn’t know what the baked treat is, they will not buy it. So, in addition to displaying the items in the most flattering way, add labels to them. They make for an effective sales tool. When creating and positioning labels, keep these three facts in the forefront:
- Make them colorful and cheerful. They can bring in some more splashes of color to the bakery.
- Use a font and size that is distinctly visible even from a distance. Tiny labels are of no help.
- Try mentioning the ingredients used or not used in the treatment. With customers becoming aware of what they put in their bodies, it is an outstanding tactic for increasing sales.
The four tricks explained above come from our years of experience as a renowned supermarket display racks manufacturer in Delhi. All of them talk about how to utilize a display rack to its best potential.
Bonus Tip for Bakery Display Racks
There is one last tip a bakery owner can employ to promote sale – add specials to the menu. These specials can be unique sweet or savory baked treats that are available in the bakery only on specific days. By offering specials, you encourage customers to visit the bakery more often.