In the retail business, there is one cardinal rule: Customers are unlikely to purchase merchandise that does not look good on display. This rule applies to all retail garment stores- from simple apparel stores to high-end boutiques.
In the retail garment industry, a great deal of thought and effort goes into displaying the goods. The reason is simple: The display should be impactful enough to lure window shoppers and passersby into the store. Customers should have a breezy experience browsing through the merchandise before making a purchase.
The “pillar” or the “backbone” of this display are garment display racks. Hence, the key is to use clothing racks that are attractive, durable, and capable of holding a lot of merchandise for a long time. But is that the only purpose these display racks serve? Not at all. Let’s analyse this further.
The Purpose of Display Fixtures in Retail Garment Stores
The prime purpose of garment racks is to hold a wide array of clothing items and accessories like ties, hats, etc. Nowadays, these racks are used to display handbags, fashion accessories, footwear and objects of art.
With its indispensable role in the retail industry, store owners invest significantly in display fixtures because they are a sure-shot recipe to increase sales without too much manpower and marketing efforts. And they ensure they buy the right racks for their store because they cannot be purchased every few months.
Well-designed garment racks have the potential to:
- Direct customer traffic
- Highlight the products
- Encourage impulse purchases
- Store inventory in order
- Encourage customers to browse for a longer time
- Make products easily accessible to customers
- Display products in an organised fashion
Garment racks also make it easy to display clothes based on size, making it easier for shoppers to find the right fit without messing up the display.
So, garment display racks are a long-term investment. It doesn’t matter how many racks you buy or how few. Your retail store benefits so much from these modern fixtures, regardless of how many racks you purchase. Let’s know how.
10 Ways Retail Stores Benefit From Garment Display Racks
1. Organised categorisation & display
The general rule of thumb in retail garment stores is to display clothes and other merchandise based on size, colour, brand, and gender. While the basic aim is to set an organised practice, the underlying benefit is the inviting experience it creates for customers. Moreover, display racks provide a designated place for everything. Hence, it is easier to create a good impression on customers and enhance their shopping experience.
2. Create the right tone for the store.
Factors like ambience, theme, branding, etc., set retail apart from regular shops. Display racks are essential in helping create the right tone, mood, and atmosphere to highlight consistency, style, and creativity. All these factors work in unison to make a brand more recognisable.
3. Improve the store’s functionality.
When it comes to functionality, there are several advantages of display racks. They:
- Advertise the clothing as “ready-to-wear.”
- Prevent clothes from wrinkling when handled by staff or customers.
- Provide a designated place to restore them.
- Eliminate the need to fold garments for storage.
- Can be fixed at an ideal height for all customers to browse through easily.
4. Customise the shopping experience.
Before they are fitted on the walls, garment display racks look plain and uninteresting in design. However, with the right placement and product display, they transform into powerful tools that help customise the shopping experience. It is easy to attract foot traffic by creating an experience, and you can get creative!
For example, boutique owners can use designer boutique clothing racks to display multiple outfits simultaneously. In other cases, you can use these racks to feature interactive information about your products. In short, there’s a lot you can do with display racks to customise the experience.
5. Optimise the use of space.
Display racks are built to support a lot of weight forever. Thanks to their size and design, even the smallest stores can optimise their space with as little as half-a-dozen racks. Wall racks and stand racks can hold as many garments as possible with judicious use of space. Due to this versatility, even market sellers and small traders can display various items in a limited space.
6. Streamline displays and save time.
Filling up an ample retail space takes time and manpower. To simplify this task, you can utilise the diverse range of shelves and hangers available in various heights and sizes. Furthermore, staff don’t have to worry about folding or creasing through pipeline rolling. Customers, on the other hand, can walk in and browse through different hangers without any fuss.
7. More room for versatility.
Clothing racks have the advantage of displaying complementary products together simultaneously. They create the unique convenience of showing how different elements like colours, patterns, and textures look when styled together. This versatility serves the dual purpose of drawing the customers’ attention and increasing sales through versatile displays.
8. Cost-effective & economical investment.
Whether it is a fancy boutique or a charity shop, racks can hold and display a significant amount of merchandise. So, they are not only a necessity but also a sensible investment. In this context, it would make more sense to buy display racks in bulk so you save the extra expense when scaling your business to a larger retail space.
9. Ergonomic convenience.
Due to their ease of adjustment, racks are ideal for changing designs frequently. Except for wall racks, all floor racks are built to be robust and lightweight, with wheels at the base. So, if you want to change the floor layout to suit the season or make more walk-around space, you don’t need an army of staff. Casters fitted on garment racks make it effortless to move the entire frame to any place of your choice.
10. Enhance the store dimension.
Display racks of varying sizes, shapes, and height help add volume and dimension to your store. They also facilitate diversity in display to break the monotony. For example,
- Waterfall racks can create a flowing effect
- Round and semi-circle racks accentuate the shape
- Slanted and straight arm racks add height
In short, your display racks can transform a bland concrete space into a visually aesthetic gigantic showcase to highlight your business, merchandise, and brand.
Wrapping Up
If you are in the retail garment business, display racks will be a significant part of your budget. While there are numerous types of garment display racks to choose from, you should pick what suits your requirements like:
- Size
- Shape
- Durability
- Mobility
- Colour
- Material
And remember to add other staples to your list to make your retail store look appealing. You may throw in these items for good measure:
- Sign holders
- Tags
- Individual hangers
- Clothing hangers
Or just call the Donracks team in Chennai to learn more about our garment display racks. Want a quotation? Call us now.