As a supermarket racks manufacturer, we are well aware that coming up with a novel product idea is only the first step. You have to get the product in production and then get it displayed on the racks and shelves that dot supermarkets. Yes, the product can be sold online, but by ignoring brick and mortar shops, the business overlooks a significant chunk of profit. To put it simply, getting a product displayed on supermarket shelves is an invaluable strategy.
There are two reasons why a product should rest on the shelves of supermarket racks:
When a consumer has access to physical packaging, they trust the product more and are able to judge its quality. This makes the purchasing decision easier and faster. So, the question now is how does a business get its product displayed on racks?
Donracks is the leading one-stop storage solutions expert with branches spanning all over India. Be it shelving racks, slotted angles, cantilever racks, fruit and vegetable racks, footwear racks, departmental store racks or home appliance racks; we have it all! All you need to do is to visit us at any of our stores.
The first step to getting your product on the shelves is to get the packaging right. Not even emphasis can be laid on this step. When the packaging is proper:
To create effective packaging, find the answer to the following questions:
Find The Right Retail Shop Chances are there is N number of supermarkets you can pick from, but not each one will do justice to your product. Therefore, research retailers. Get to know what they sell the most and which target market they cater to. Access to this information will not only help your product sell more but also aid in pitching to the retailer.
Also Read: Which Pallet Racking System Is The Best For Your Business?
Once you have a background on the retailers, shortlist a few supermarkets and then create a personalised pitch for each of them. A good pitch will cover the following points:
Always pitch to retailers face to face and not telephonically. It conveys your commitment and effort. Furthermore, you can physically demonstrate your product to them, which makes a more profound impact.
But is that all one needs? To get their products displayed on supermarket shelves? The answer is no. Finding and then pitching to retail shops is only a small part of the process. A more prominent and more important part is creating a marketing plan.
Also Read: Which Pallet Racking System Is The Best For Your Business?
Getting your product on supermarket racks only takes you so far. It doesn’t guarantee that your product will actually sell. For that, you need to create a marketing strategy. This plan drives customers towards the retail shop and gets them to buy your creation.
From social media promotions to traditional marketing, use every channel for advertising and promoting the product. Moreover, talk to the supermarket manager to stock your product on popular shelves – locations which see maximum sales. We’ve been a supermarket racks manufacturer in Trichy for long enough to know the value of correct product placement. Shelved correctly, even the simplest product will sell like hotcakes.
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DONRACKS TMTE Metal Tech Pvt Ltd
323, Level 2, Diamond Dune Building,
Poonamallee High Road,
Aminjikarai, chennai-600029
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TMTE METAL TECH PRIVATE LIMITED, Survey Nos: 124/15a,15b2,16,17,18,19,20, No.104, Pennalur Village, Sriperumbudur Taluk, Kancheepuram – 602105.
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sarankumar G01/08/2022 DONRACKS is extraordinary Metal Tech company is that one of the most popular products company & I meet Mr.Vignesh your company employee that person customer approach is very nice I also satisfied this company product thank you. Krishnan Bba01/08/2022 Quality of the product is goods also excellent customer service Mani Megalai01/08/2022 Donracks material is a best quality and service..specially satisfied the mr.vignesh sir guided good sattheesh babu20/07/2022 Nice condition well maintained Jagan Sridhar29/06/2022 Excellent customer service Sureshkumar V28/06/2022 Quality of product is good espiaclly service and responds from sales executive are excellent.
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